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title: Beverage Trends Report
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A Growing Market: Non-alcoholic, Adult-oriented Beverages  
Gain insight into the booming market for non-alcoholic adult beverages. This report reveals how health-conscious consumers are driving this trend. 

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A Thirst for  
Healthier Drinks

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# DOWNLOAD OUR BEVERAGE TRENDS REPORT

The evolving market for adult-oriented,  
non-alcoholic beverages

Rethinking the Drink: Consumers Shift Towards Health and Wellness  
The way we drink is changing. To explore current trends in the beverage space, Prinova, the leading provider of bespoke premixes and blends, surveyed 1277 physically active European consumers. Finding that consumers are increasingly re-evaluating their relationship with alcohol, opting for moderation, or abstaining altogether. This "sober-curious" trend, driven by health concerns and a desire for wellness, is creating opportunities for the beverage industry.

A Glimpse into the Report:

This shift presents exciting opportunities for the beverage industry to cater to a health-conscious and diverse consumer base. To find out more about the areas of opportunity and white space potential in lifestyle and nutrition, download our white paper.

 Consumers are drinking less alcohol and turning to healthier beverage options. Coffee, tea, and still water are the current   
top picks, with preferences varying by age, gender, and   
location.

 Healthy ingredients and functionalities take center stage: The demand for healthy components like vitamins, minerals, and   
plant proteins are rising. Consumers are also seeking specific   
functionalities in their drinks, such as energy, hydration,   
immune support, and relaxation. 

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