A Growing Market: Non-alcoholic, Adult-oriented Beverages
Gain insight into the booming market for non-alcoholic adult beverages. This report reveals how
health-conscious consumers are driving this trend.
Healthier Drinks
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TRENDS REPORT
The evolving market for adult-oriented,
non-alcoholic beverages
Rethinking the Drink: Consumers Shift Towards Health and Wellness
The way we drink is changing. To explore current trends in the beverage space, Prinova, the leading
provider of bespoke premixes and blends, surveyed 1277 physically active European consumers. Finding that
consumers are increasingly re-evaluating their relationship with alcohol, opting for moderation, or
abstaining altogether. This "sober-curious" trend, driven by health concerns and a desire for
wellness, is creating opportunities for the beverage industry.
A Glimpse into the Report:
This shift presents exciting opportunities for
the beverage industry to cater to a health-conscious and diverse consumer base. To find out more about the
areas of opportunity and white space potential in lifestyle and nutrition, download our white paper.
Consumers are drinking less alcohol and turning to healthier beverage options. Coffee, tea, and still water
are the current
top picks, with preferences varying by age, gender, and
location.
Healthy ingredients and functionalities take center stage: The demand for healthy components like vitamins,
minerals, and
plant proteins are rising. Consumers are also seeking specific
functionalities in
their drinks, such as energy, hydration,
immune support, and relaxation.
