Unlock the power of personalised nutrition: New consumer insights.
Our latest whitepaper is packed with insights into what is influencing consumer choices in the digital age.
One of the emerging trends is how personalised nutrition is being made more accessible by advances in
research and technology, including wearable devices, apps, and specialised tests.
Getting personal:
Nutrition in the
digital age
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A glimpse into the report:
We asked consumers what ingredients or concerns were most likely to influence their
purchasing
decision, to understand how these
are shaping demand.
72% of consumers, were more likely to buy a food or beverage product if the packaging mentioned
a
health benefit, especially low-sugar, weight
management, and energy support.
The report also examines the growing popularity of video gaming and how this has led to an
increased
demand for products improving
gaming performance.
